The important role of corporate royalty free music in movies, videos, film and games
Image your video, movie or game without any form of soundtrack. Although royalty free guitar music may pass unnoticed to the spectator or gamer, it has a very important function in the mulitmedia experience. First of all, it sets the tone and emotional context for the story itself or for the thoughs, feelings or actions of the characters. Next to that, background music helps the flow of a video, film, movie or game, by suggesting a certain pace. Fast backing tracks give the impression that the scene it faster than real life: a car chasing scene supported by rhythmically fast corporate royalty free music may be shown in one minute but spans a timeframe of about an hour. Slow romantic of melancholic melodic movement suggests that time has slowed down or has stopped for eternity. Perfect for that romantic kiss that lasts forever. A musical phrase or motive that is repeated throughout a movie or game helps to glue the scenes together and makes the story more consistent. All kinds of corporate royalty free music are imaginable.
Why corporate royalty free music?
When we talk about corporate royalty free music there is a load of confusion on the term ‘free’. Free is not always free from payments. The question is not only if you should use royalty free music. There is even a more important question from a legal point of view: are the composers / publishers part of a performance rigths organisation? If you buy a cd or download from iTunes you have the legal right to enjoy the productions in you own private environment: your house, your car, your iPod,… Playing this track in your movie or video game is not allowed.
Most composers and publishers are a member of some kind of performance rights organisation and this means you need permission and have to fill in cue sheets and pay performance rights to be able to use the song. This is even the case when you buy a load of tracks named “royalty free guitar music” because although you have the right to use the song under the given license you will still be invoiced by the performance rights organisation that represents the composer of his publisher. If your video or game that uses this kind of background music becomes very successful (and of course you hope it does ) you better prepare yourself for an invoice that may easily go up to a few thousand dollars, pounds or euros !For this reason, it is best to work with composers that are not members of any performance rights organisation. It makes the royalty free guitar music 200% safe to use on any of your projects: multimedia, film, video, movie, games, radio spots, television ads. If your project becomes visible on Youtube, it is important that your music is Youtube safe.